Why use Irish in your business?

There are many reasons for using Irish in your business. Here are some of them

Economic Benefits
The Irish Language is worth in excess of €136million in Galway City and County – The economic benefits associated with the Irish language which accrue to Galway City and to the Galway Gaeltacht. [By: Bane Mullarkey Ltd. in partnership with Jerome Casey & Co. Ltd]

Goodwill
Using the language harnesses goodwill at low cost – most Irish people are very sympathetic towards the language, and have a desire to speak and understand it

New Customers
It attracts new customers, especially among Irish speakers and learners – Galway city holds a unique Irish-speaking customer base, many of whom will choose a company that uses Irish over one that does not

Foresight
It can show breadth of vision – advertising in Irish shows a broad recognition for not only differences of language but differences of culture and background too

Quality
Using the language can create a distinctive image and signal a commitment to quality and excellence

Identity
Irish can help a company’s authentic Irish image, and Irish ownership

Tourism
It attracts tourists – visitors want to experience a place that feels, looks and sounds different