Create a Bilingual Business
By introducing the Irish language in your business, you can add value and attract business in a simple and cost effective way. Irish can be used in any area of your business – for example in signage, stationery, in brochures, websites, social media or through providing a service in Irish. You don’t need to be a fluent speaker to use the language in your business – Gaillimh le Gaeilge is here to help!
Why use Irish in your business?
There are many reasons for using Irish in your business. Here are some of them:
The Irish Language is worth in excess of €136million in Galway City and County – The economic benefits associated with the Irish language which accrue to Galway City and to the Galway Gaeltacht. [By: Bane Mullarkey Ltd. in partnership with Jerome Casey & Co. Ltd]
Using the language harnesses goodwill at low cost – most Irish people are very sympathetic towards the language, and have a desire to speak and understand it
It attracts new customers, especially among Irish speakers and learners – Galway city holds a unique Irish-speaking customer base, many of whom will choose a company that uses Irish over one that does not
It can show breadth of vision – advertising in Irish shows a broad recognition for not only differences of language but differences of culture and background too
Using the language can create a distinctive image and signal a commitment to quality and excellence
Irish can help a company’s authentic Irish image, and Irish ownership
It attracts tourists – visitors want to experience a place that feels, looks and sounds different